:root{--paper:#fff;--ink:#1a1a1a;--ink-soft:#595959;--sky:#6ec1f5;--orange:#f04e30;--amber:#e8b84b;--line:#e2e2e2;--card:#fff;--error:#c23b2b;--pink:#f2478a;--pink-deep:#b23e82;--heat-max:#c23b2b}*{box-sizing:border-box}body{background:var(--paper);color:var(--ink);margin:0;font-family:Poppins,sans-serif;font-weight:500;line-height:1.6}h1,h2{text-transform:uppercase;letter-spacing:0;margin:0;font-family:Anton,sans-serif;font-weight:400;line-height:1.05}h3{margin:0;font-family:Poppins,sans-serif;font-weight:700}.wrap{max-width:1040px;margin:0 auto;padding:0 24px}header{border-bottom:1px solid var(--line);background:var(--paper);z-index:10;padding:14px 0;position:sticky;top:0}header .wrap{justify-content:space-between;align-items:center;display:flex}.brand{align-items:center;gap:10px;text-decoration:none;display:flex}.brand-lockup{width:auto;height:32px;display:block}.brand-wordmark{width:auto;height:22px;display:block}.tag{color:var(--ink-soft);background:var(--card);border:1px solid var(--line);border-radius:20px;padding:3px 8px;font-family:Poppins,sans-serif;font-size:11px;font-weight:600}:root{--grey-band:#f3f3f3;--orange-text:#c4340f;--on-dark-text:#d9d4ca;--on-dark-fine:#b0aa9f;--shadow-soft:0 8px 20px -14px #1a1a1a52}.eyebrow{letter-spacing:.1em;text-transform:uppercase;color:var(--orange-text);margin-bottom:14px;font-family:Poppins,sans-serif;font-size:15px;font-weight:800}h1.headline{max-width:16ch;color:var(--ink);margin-bottom:22px;font-size:clamp(34px,6vw,58px);line-height:1.08}.headline em{color:var(--orange);font-style:normal}.sub{max-width:46ch;color:var(--ink);opacity:.78;margin-top:0;margin-bottom:36px;font-size:18px;line-height:1.5}.grad-band{position:relative;overflow:hidden}.hero{padding:96px 0 88px}.footer-band{background:var(--ink);color:#fff}.hero .eyebrow,.mkt-hero .eyebrow{color:var(--amber);margin-bottom:18px}.hero{text-align:center;flex-direction:column;align-items:center;display:flex}.hero 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26px;font-family:Poppins,sans-serif;font-size:15px;font-weight:800;text-decoration:none;display:inline-flex}section.content{background:var(--grey-band);padding:80px 0}section.content.alt{background:#fff}.section-head{text-align:center;margin-bottom:44px}.section-head .eyebrow{justify-content:center;display:flex}.section-head h2{margin-bottom:10px;font-size:clamp(26px,4vw,36px)}.section-head p{color:var(--ink-soft);max-width:52ch;margin:0 auto;font-size:16px}.steps{grid-template-columns:repeat(3,1fr);gap:28px;display:grid}.step-card{background:var(--step-accent,var(--pink));color:#fff;border:none;border-radius:18px;padding:28px 24px;position:relative;box-shadow:0 6px 18px -8px 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